The Financial Brand

JANUARY 9, 2024

This article How Community Banks Can Entice and Recruit Software Engineers appeared first on The Financial Brand. This article How Community Banks Can Entice and Recruit Software Engineers appeared first on The Financial Brand.

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The Financial Brand

OCTOBER 4, 2023

This article Community Banks & Credit Unions Revive Personal Lending with Fintech Help appeared first on The Financial Brand. Offering unsecured personal loans and point-of-sale financing is uncommon for community banks and credit unions, but a fintech partnership is making it possible for a growing number of them.

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The Financial Brand

JANUARY 25, 2024

This article Why It’s a Good Time for Community Banks to Hire New Talent appeared first on The Financial Brand. With thousands of employees on the hunt for new roles, layoffs can present an opportunity for smaller banks to recruit talent.

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The Financial Brand

OCTOBER 2, 2023

This article A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on The Financial Brand. This article A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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The Financial Brand

NOVEMBER 21, 2022

This article Community Bank BaaS Provider Creates Private ‘Metaverse’ for Fintechs appeared first on The Financial Brand. Building its own interactive 3D ecosystem gives a tech-savvy community bank potential entrée to over 5 million potential customers.

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The Financial Brand

AUGUST 17, 2023

This article How a Community Bank Helps Business Borrowers Cope with Rising Rates appeared first on The Financial Brand. Growth at this Michigan community bank comes from business customers — especially manufacturers — seeking help with challenges like rising interest rates.

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The Financial Brand

MAY 14, 2024

This article One Step Ahead: How Community Banks and Credit Unions Should Cut Fraud Losses appeared first on The Financial Brand. This article One Step Ahead: How Community Banks and Credit Unions Should Cut Fraud Losses appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 29, 2022

This article Hard-Nosed Innovation Lessons from a Community Bank appeared first on The Financial Brand. Community financial institutions can't bankroll 'innovation theater.' Here's how one bank tracks trends but only implements viable tech.

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The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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The Financial Brand

MARCH 21, 2023

This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand. This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand. Yellen Hedges appeared first on The Financial Brand.

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The Financial Brand

JULY 6, 2023

This article There Are Only Two Kinds of Community Banks: The Innovative & the Doomed appeared first on The Financial Brand. Veteran banker Jay Sidhu frets time is running out for community banks to get serious about innovation. He has ideas for motivating change.

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The Financial Brand

OCTOBER 27, 2023

This article Community Bank Survival Requires a Hard Look in the Mirror appeared first on The Financial Brand. Q&A: Jim Perry, senior strategist at Market Insights, argues many community banks are endangering their future by clinging to the lore of the local advantage.

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The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Funding Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

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The Financial Brand

JANUARY 22, 2024

This article Evolving Alongside Community Banks: A Conversation with ICBA’s Rebecca Romero Rainey appeared first on The Financial Brand. The president and CEO of the Independent Community Bankers Association on the dynamics shaping community banking today and her vision for the industry's future.

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The Financial Brand

DECEMBER 18, 2023

This article How One Community Bank Drove $135 Million in Deposits in 90 Days appeared first on The Financial Brand. This article How One Community Bank Drove $135 Million in Deposits in 90 Days appeared first on The Financial Brand. But upskilled team members are what made it work.

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The Financial Brand

JUNE 2, 2024

This article Overheard at the Forum: How Colony Bank Hired a Fintech Creator to Jump Start Innovation appeared first on The Financial Brand. Start with the basics and keep your eye on what makes sense for a community bank amid all the shiny whistles.

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The Financial Brand

MAY 7, 2024

This article Why Isn’t AI Coming for Your Banking Job? appeared first on The Financial Brand. As younger generations rise through the ranks at community banks, they'll bring with them a wave of new technology — and new jobs. This article Why Isn’t AI Coming for Your Banking Job?

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South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. This article breaks down how you can use the ERC Assist product to generate deposits in an innovative way.

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The Financial Brand

MARCH 19, 2024

This article Retail Banks Branch Out With Video Technology, Bold Colors — and Few Tellers appeared first on The Financial Brand. Here's how seven community banks and credit unions are modernizing their branch networks with crucial — and sexy — technology.

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The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

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South State Correspondent

APRIL 19, 2023

While every bank is now tracking the general metric, only a few banks monitor deposit performance in the category. As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months. This is one of the great mysteries of community banking.

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The Financial Brand

MARCH 21, 2024

This article Kasasa’s Gabe Krajicek on Driving Sustainable Deposit Growth appeared first on The Financial Brand. What are the challenges community banks face and how do these organizations achieve sustainable deposit growth while mitigating costs?

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Banking 2020

MARCH 20, 2015

Articles via American Banker, Bankrate, Financial Brand and Bank Innovation. Delivering More Than DIY Banking: While the DIY, or do-it-yourself, banking model may have worked in the past, today’s consumers expect technology to help them with all aspects of their lives and banking is no exception.

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South State Correspondent

AUGUST 8, 2022

In this article, we put some data behind the trends and provide optimal targets to help you run your bank more successfully. We used the S&P Global database, earnings releases, and investor calls to gather the first hundred banks releasing 2Q numbers as of 8/2/2022. Insights Based on 2Q Bank Earnings. Methodology.

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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The Financial Brand

NOVEMBER 24, 2022

This article New Consortium Seeks to Accelerate Small-Bank Technology Innovation appeared first on The Financial Brand. Helping community banks catch up with technology is the goal of a partnership between banks, a fintech VC firm and an asset manager.

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Digital Growth Institute

JULY 24, 2023

While the world of SMB banking may seem like a minefield of loans, deposits, and confusing terminologies, there are profound opportunities for community financial brands willing to prioritize SMB owners and entrepreneurs. This expansion, in turn, broadens reach, deepens community connections, and creates new revenue streams.

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The Financial Brand

DECEMBER 8, 2022

This article How Banks Can Help Customers Tame Credit Card Debt appeared first on The Financial Brand. Community banks and credit unions can unlock lending opportunities by helping customers get a grip on credit card debt.

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The Financial Brand

MAY 24, 2023

This article Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank appeared first on The Financial Brand. A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.

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The Financial Brand

NOVEMBER 17, 2022

This article How Digital CX Technology Gives Local Financial Institutions an Edge appeared first on The Financial Brand. There’s no reason community banks and credit unions can’t provide an omnichannel experience. Here are four essentials for any CX solution.

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South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. These are primarily annual trade association events for the profitable industries that your bank targets.

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The Financial Brand

MAY 15, 2023

This article Buying a CRM, Where Do Banking Leaders Start? appeared first on The Financial Brand. For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. This article Buying a CRM, Where Do Banking Leaders Start? Where should they start?

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The Financial Brand

AUGUST 17, 2023

This article Wealth Management Services Need to Put the Human Element Ahead of Technology appeared first on The Financial Brand. Community banks have an edge in wealth management — if they use it. Robo advice may be all the rage, but the shortcomings are glaring.

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South State Correspondent

DECEMBER 8, 2023

The need to reduce cost, the move to instant payments, and the need to deliver more unique products and services are all driving this effort at credit unions, community banks, and mid-sized banks. A bank can build a brand that will slow margin shrinkage down, but it will not stop it. The same goes for technology.

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The Financial Brand

APRIL 18, 2023

This article Earnings Watch: Uninsured Deposits & Commercial Real Estate Loans Should Be Prime Focuses appeared first on The Financial Brand. The impact of rising interest rates on commercial real estate lending will be a key issue among regionals and community banks.

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