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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Apple Patent Shows Self-Configuring Smart Home

PYMNTS

A new Apple patent application outlines the way a truly independent smart home would function. According to Apple, the challenges of configuring a smart home are a myriad, such as getting the different brands of various items to all work together.

Apple 157
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Apple Hopes 5G iPhones Will Boost China Sales

PYMNTS

Apple is hoping its new 5G iPhones will help it bridge a gap in sales in China, where it has been beaten out by rivals like Huawei, The Wall Street Journal (WSJ) reports. But in China, the phone wasn't seen on display at an Apple store in Shanghai. On Tuesday (Oct. in recent years.

Apple 160
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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

In technology, especially when it comes to consumer-focused technology, Apple is viewed as a disruptive force. but Apple has made itself indispensable across many verticals. The digital card will be linked to Apple Pay. Apple Card is set to be available starting this summer. A New Normal?

Apple 200
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Southwest Passengers Can Use Apple Pay For Flights

PYMNTS

Travel commerce and payments firm CellPoint Digital and the airline-owned payment network UATP are in a deal with Southwest to let customers buy tickets and other services using Apple Pay, CellPoint said in a press release on Wednesday (Sept. This is how technology should always be: fast and efficient.”

Apple 165
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Former Apple Store Chief’s Enjoy Raises $150M For UK Expansion

PYMNTS

Menlo Park-based Enjoy Technology , the eCommerce startup led by Ron Johnson, former VP of retail operations for Apple, has raised an additional $150 million in Series C funding, TechCrunch reported on Tuesday (Aug. Enjoy Technology operates in 54-plus U.S. markets and will be offered in 11 U.K. population.

Apple 116