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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. The public laughed.

Branding 195
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What’s Behind Apple One’s Bundled Subscription Move?

PYMNTS

In an interview with Karen Webster, Brian Bogosian , CEO at sticky.io , an integrated eCommerce subscription management and recurring billing platform, said that Apple’s continued push into subscriptions is only one example of the allure of subscription eCommerce, and where it is headed. As joint research between PYMNTS and sticky.io

Apple 289
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Today In Retail: Amazon Grows Palm Biometrics In Washington State; Toyota, Lexus Take Control Of Online Buying Platforms

PYMNTS

In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. The clothing market is a quickly evolving place, a fact showcased by Amazon’s quickly increasing share of the market.

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Is It Time For Apple To Allow Others Access To The iPhone NFC Chip?

PYMNTS

You can see it in how investors are putting money to work in both consumer-facing and B2B startups, and how startups and incumbents are forging new partnerships to move innovation faster to market. Those conversations have largely ignored the Biggest Tech company of all, Apple, and Apple Pay. Take PayPal, for example.

Apple 227
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PayPal Hires New Chief Marketing Officer

PYMNTS

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. I was an early convert to PayPal’s vision of fast, secure online payments. Johnson brings a vast knowledge of marketing to her position.

Marketing 168
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Online Brands Focus On Mobile For Custom Children’s Eyeglasses

PYMNTS

Shoppers can then check out using a credit card, debit card, Apple Pay or health savings account (HSA) / flexible spending account (FSA) at launch. The Custom Eyeglass Market. Beyond Fitz Frames, King Children is another player looking to serve the market with custom glasses. Solving Glasses.

Branding 134