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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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6 Key Topics About The Future of Business Analytics

Perficient

While going agile, becoming an API driven organization, and delivering data products have become the new normal for organizations changing their mindset and culture, they still struggle to understand “data-driven” decision making through advanced analytics techniques such as machine learning and centralized data platforms.

Analytics 322
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An Introduction to the Power of Analytics

Perficient

In today’s world, information is considered our greatest weapon, and analytics is the forge that creates it. Analytics refers to the process of finding, illuminating, and communicating meaningful patterns in data. Through analytics, you can turn raw data into insights that will help you make better decisions.

Analytics 309
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Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

Perficient

We knew that we could help optimize the debt collections process, reduce loan loss rates, and increase customer loyalty by leveraging a highly personalized and humanized approach to lending that combines process reengineering and technology throughout the customer journey. A Pathway to Improved Loss Rates and Happier Customers.

Lending 354
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Deep Dive: Digital-First Banks Harness The Power Of Data Analytics

PYMNTS

One of the most powerful tools in the financial sector is data analytics. Big Data analytics reached a market valuation of $29.87 Data analytics can give banks valuable insights into their customers’ financial lives and help them offer tailored financial products. What is Data Analytics?

Analytics 237
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10 Bank Technology Trends to Follow for 2024

South State Correspondent

While technology has always been important in banking, it has yet to drive the essential functions of banking. We tracked almost 100 banking technology trends throughout the year and now bring you the top ten, in order, based on our view of long-term strategic importance. In the last year, this has started to change.

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