The Financial Brand
AUGUST 18, 2020
The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand. Even before COVID socked the economy community banks and credit unions saw local loan demand falling. Adapting a fintech technique may help.
The Financial Brand
JULY 26, 2021
187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
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The Financial Brand
APRIL 21, 2021
The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand. With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on.
Cisco
NOVEMBER 15, 2022
The emergence of open banking has dramatically changed the way people and small businesses manage their money and interact with financial tools and brands. It is critical that a financial institution’s ecosystem supports its brand and products. It wasn’t just that Venmo happened but open banking for the digital ecosystem.
South State Correspondent
SEPTEMBER 20, 2022
Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.
The Financial Brand
JANUARY 12, 2022
The post Technology Is Only One Piece of True Digital Transformation in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions have readily embraced 'digital transformation,' but few understand what it entails beyond customer-facing apps.
The Financial Brand
JANUARY 20, 2022
The post 9 Misunderstood Fintech Trends Impacting Retail Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Others, like embedded finance and DeFi are emerging. Not all trends will have equal impact.
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