We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Instead, PFM tools operate according to something more like what you might call “quality of life effects.” And it would be a constant challenge to keep them from hurting the customer experience. This meant Mint’s potential market size was between 20 million and 65 million.
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