Why Amazon Bet (Almost) A Billion On Certainty
PYMNTS
APRIL 29, 2019
Humans hate uncertainty – so much so that scientists who study the human brain observe that people will do whatever it takes to avoid it. In one such study, people were given an option to either get an electric shock right away or take a chance that they might get shocked (or not) at some future point. For instance. Just like Apple v.
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