Is #donate The First Step To #buy?
PYMNTS
DECEMBER 5, 2018
The firm doesn’t do direct marketing for charities, but instead serves as a “bridge between the nonprofit sector and donors.”. Goodworld uses hashtags and the concept of viral marketing to provide that bridge. In fact, the company, which launched in 2014 and is based in Washington, D.C., Portable Hashtag. percent, plus $.30
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