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Casper Warns Social Media Celebs Could Pose Investment Risk

PYMNTS

mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. Use of social media and influencers may materially and adversely affect our reputation,” the company said.

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How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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How is your accounting firm leveraging social media to reach prospective clients?

Abrigo

There’s a lot of weight behind utilizing social media tools to network professionally on an individual-level, but is it worth the time and effort for your firm to enter the LinkedIn, Twitter or Facebook world? The reason for this isn’t clear, but it is important to determine whether the effort on social is well-spent.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. This is why influencers work in social media.

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40+ States Could Join Antitrust Lawsuit Against Facebook

PYMNTS

Facebook could soon be staring down a lawsuit as the Federal Trade Commission and numerous states attorneys general finish up one or more antitrust cases against the social media giant, Reuters reports. Also, the lawsuits are likely to allege that Facebook withheld data from rival companies as a method to crush competition.

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Is #donate The First Step To #buy?

PYMNTS

When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” The firm doesn’t do direct marketing for charities, but instead serves as a “bridge between the nonprofit sector and donors.”. Portable Hashtag. percent, plus $.30 percent, plus $.30

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Facebook Deals With Rising Expenses As Regulatory Pressure Increases

PYMNTS

Facebook reported a 51 percent spike in its costs and expenses for the full year 2019 — that increase coming as the social media platform faces more questions from regulators and policymakers about its present and planned endeavors. 29), and reported that total costs and expenses hit some $46.71 hearing last October. 31, stood at 2.5