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Chinese Millennials May Save Luxury Brands

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Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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Can Millennials Revive Call Center Commerce?

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Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. Larger Changes.

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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

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If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

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SoFi Attracts Big Name In Latest Funding Round

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The company teamed up with Coinbase for a zero-fee branded cryptocurrency trading platform, and there are plans for a credit card by the end of the year. The company began in 2011 and originally focused on student loan financing for millennials , but has since expanded into personal and mortgage loans.

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Physical Retail Looks For New Life This Holiday Season

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Both of those demographics surprisingly beat out millennials, at 53 percent, and Gen Z, at 46 percent. Meanwhile, as traditional mall merchants go under, online brands are expanding into brick-and-mortar, the New York Post reported. Baby boomers were the second most likely to shop online and have goods shipped home, at 56 percent.

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Kellogg’s Breakfast Council Gaffe

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Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. Brand ambassadors are not the same as independent experts — and to act otherwise is misleading.

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Dollar Shave Club’s Next Act: Holistic Male Wellness

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When the world first encountered the brand in 2011, Dollar Shave Club didn’t have much more than an innovative idea for selling razors and a viral video about the concept. On top of razors, toothpaste and cologne, the brand will now offer deodorant sticks and wipes. Same quality, but 90 percent less expensive. “We

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