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Amazon, Walmart Aim To Maintain Consumer Loyalty Amid COVID-19 Fraud And Supply Chain Pain

PYMNTS

Big News of the Week: Hard Times Haven’t Hit Customer Loyalty. Those figures dovetail with data from Consumer Intelligence Research Partners (CIRP), which found that conversion rates from free Amazon Prime trials into paid Prime memberships hit a two-year high during the first quarter. government to advance a personal vendetta.”.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

The topic is certainly catching media attention, with 2018 seeing a drastic uptick in “psychographics” mentions across news outlets, largely because of the recent Facebook/Cambridge Analytica scandal. For example, the main product Cambridge Analytica sold to its political clients like Cruz and Trump was a cutting-edge advertising strategy.