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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. Consider that the typical user spends about 2.5 hours per day on social media. Demographically, half of the U.S.

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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. These reviews will still remain a key factor… for now.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Makeup marketplaces like NakedPoppy, for one, are using AI-enabled personalization tools to match their customers to the right products, simplifying the user experience. For more on this and other news in the platform economy, visit the Playbook’s News and Trends section.

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Merchant Resolution: Improve Buy Button, Social Experience

PYMNTS

Buy (Buttons) Insider Report , a PYMNTS.com and Abine collaboration, digital buy button acceptance is considerably low across all online merchants, a trend that could be putting as much as $159.6 Improving the online experience for shoppers could make 2017 a very good financial year for online businesses. Taking social media seriously.

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How PSD2 Is Changing ING Bank’s API Strategy

PYMNTS

Social media giant Facebook is facing yet another batch of complaints around its practices in the region, with more claimants asserting it is not meeting GPDR requirements under the law. For more on PSD2 and GDPR, visit the Tracker’s News & Trends. The company will address these allegations in Austrian court.

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Fitness Platform Raises $5M For Online Workouts

PYMNTS

We’re the Netflix of fitness based on our user experience and affordability, and an Amazon to content creators, in that we are a marketplace that provides trainers with a way to digitally scale their businesses,” Forster said. million followers on social media, and Nicole Mejia, a fitness instructor with 1.3

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Fighting Financial Awkwardness With Faster Payments?

PYMNTS

The peer-to-peer mobile payment service offers a social media element aimed at making the exchange of money more fun for both sides of the transaction. billion in Q1 2017 — tackles feelings of financial discomfort by giving consumers a more engaging option to settle debts, by mixing social media with finances.