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Banks are active on social media, but struggle with measuring the impact

American Banker

The American Bankers Association found that 89% of the banks it surveyed feel that social media is important. But there is room for improvement in their practices.

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Email, Social Media King For Retail Marketers

PYMNTS

According to research from a survey by Yes Lifecycle Marketing as quoted in eMarketer , most retail marketers are counting on email and social media to help reach their goals. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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PYMNTS’ Daily Data Dive: Digital Wallets Take Front Seat In Social Media Conversations

PYMNTS

In today’s social media sphere, politics might seem to be the most talked-about topic, but that would be an incorrect assumption. In Mastercard’s 2017 Digital Payments Study , the credit card company found that digital wallets were the high topic of conversation among social media users. Here are the numbers: 3.5

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The Financial Technologies SMEs Aren’t Using

PYMNTS

The average small business considers itself a “moderate” user of technology, according to the PYMNTS.com SMB Technology Adoption Index. 70 percent of SMEs didn’t use tax software in 2016 , found Office Depot in its most recent Small Business Index survey. Only 13 percent say they’re willing to jump on the innovation bandwagon.

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Inside The Fight For Digital Driver’s Licenses

PYMNTS

In the February Digital Identity Tracker , PYMNTS explores the latest developments in the world of digital IDs, including digital driver’s license initiatives around the country, biometric solutions for credit cards and the growing danger of fake profiles on social media. Deep Dive: How Fake Profiles Endanger Social Media Networks.

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Best Way to Drive In-Store Traffic? Facebook, Study Says

Bank Innovation

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S., conducted by digital marketing technology company Netsertive.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. prefer to bank via a mobile app or website.

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