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121 Of The Biggest, Costliest Startup Failures Of All Time

CB Insights

Advertising revenue declined sharply [2016], leaving the company unable to service its debt, and no suitors took a bite. The firm intended to provide a missing channel for residential energy services leveraging its core energy-audit business. Select VC Investors: Qualcomm Ventures, Rho Ventures, VantagePoint Capital Partners.

Capital 78
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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

A public presentation to the Concordia Annual Summit in September 2016 by Cambridge Analytica’s then-CEO Alexander Nix gave the world one of its first glimpses into the psychographic techniques used by the company. CoreHealth a good example of how psychographics is being refined and deployed in the health services sector.