Is In-Store Beauty Immune From Online?
PYMNTS
JULY 1, 2016
The accepted wisdom of the current retail reality is that no formerly brick-and-mortar brand can operate in a vacuum from the destabilizing effects of online sales. Take companies like Ulta Beauty or Sephora ,” Davidowitz told NREI. “They are insulated from Amazon.com. Amazon can’t put makeup on you.
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