CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

NCR

FEBRUARY 24, 2016

Chris Coleman bills himself as the Social Media Superhero. The 24-year-old consults with companies worldwide on how to reach the millennial audience. He generates one-time payments from many of these gigs, making direct deposit of his fees difficult, if not impossible. We got tired of feeling like we didn’t matter.

Millennials 40

Millennials Survey Portland Oregon 40

CB Insights

JULY 17, 2018

Instead, new millennial-inspired and tech-infused dining trends have been emerging across the US and internationally. Many of yesterday’s casual dining brands are dying, but not because millennials “don’t eat out.” An enormous part of By Chloe’s success is that its dishes and restaurants are optimized for social media.

San Francisco 69

San Francisco California United States CA 69

CB Insights

JUNE 4, 2019

Fueled by social media, consumers want to get a hold of the latest trends as quickly as possible, and retailers must rapidly increase production to meet demand. Seattle-based startup Armoire curates a rental closet for customers for a monthly fee. Source: Ellen MacArthur Foundation.

Industry 78

Industry Branding Examples Innovation 78

CB Insights

JUNE 17, 2020

Understanding the need to meet consumers where they are, many retailers have embraced chatbots as part of broader social media engagement strategies. This was much higher than overall video streaming, which went up by only 12%, and social media usage, which remained relatively flat. Source: CNN Business.

Industry 101

Industry Technology Online Video 101