In Retail, Are Rewards Their Own Reward?
PYMNTS
JANUARY 3, 2017
Retail is a dog-eat-dog world, operating at times on the thinnest of margins. In a recent survey by Vantiv and Socratic Technologies, across 500 consumers, findings indicated that these buyers held, on average, 2.1 The fact remains that price is a competitive advantage or threat, depending on which side of the pricing war you’re on.
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