Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

PYMNTS

JANUARY 3, 2017

Retail is a dog-eat-dog world, operating at times on the thinnest of margins. In a recent survey by Vantiv and Socratic Technologies, across 500 consumers, findings indicated that these buyers held, on average, 2.1 The fact remains that price is a competitive advantage or threat, depending on which side of the pricing war you’re on.

Retail 137

Retail UX Cards Branding 137

PYMNTS

OCTOBER 13, 2016

Vodafone is the third-largest mobile operator in the U.K. Operator East Japan Railway Company alone served 17.4 According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily. Digital Currency – Millennials Just Aren’t That Into You.

Mobile 100

Mobile Payments Apple Samsung 100

PYMNTS

AUGUST 9, 2019

In June 2019, PYMNTS surveyed 1,037 American consumers to learn about how they used their mobile apps, as well as their interest in using specialized “super apps” designed to help them move seamlessly from one app to the next. Among surveyed consumers, 10.9 Then, there are Bridge Millennials.

Data 155

Data Millennials Google Apple 155

PYMNTS

JUNE 4, 2020

The expert added that these changes aren’t just reaching millennial and digital-native consumers, but also “my 80-year-old parents. Webster noted that before COVID-19 hit, 25 percent to 30 percent of surveyed consumers told PYMNTS they were willing to leave their current financial services providers if something better came along.

Mobile 141

Mobile UX Cards Payments 141