The Buyers: Generation Z’s Shopping Preferences
PYMNTS
JULY 7, 2017
Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. By the year 2020, Gen Z will make up 40 percent of the entire United States population, according to retail consulting firm HRC Retail Advisory. Get ready, retailers.
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