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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
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Data – The Lifeblood of Intelligence Automation

Perficient

The Data: The Gas That Makes the AI Go What good is a stand-alone AI tool for businesses if it isn’t grounded in trusted, contextual data? If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience.

Data 491
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Rise in Synthetic Experiences

Perficient

As all marketers know, visual content creation can be a long and expensive process. Synthetic content – imagery and video created using graphic arts tools and software – is a valuable tool in the race to personalize. You may be thinking, “My team already has the tools and skill needed to create customized visual content.”

Video 322
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

In three months, it has become the primary tool of many bankers, helping make banks more efficient across the organization. Our innovation working group, called Spark, has been playing with the tool for the past several months, and this article details how we use it to jump our productivity by 20%.

Tools 370
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The Business Value of Experience Design

Perficient

It is why we’ve invested in strategy and design teams, in design labs and studios, in tools and methods, and in constantly finding new ways to do it better. Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments.

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Lean: The Business Value of Experience Design (Part 4 of 8)

Perficient

But digital product teams have the advantage of instant collaboration and communication tools, access to customer and market data, and, for many teams, the ability to prototype, experiment, and test quickly. For centuries the project mantra has been: “Cheap, fast, and good.

UX 309