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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

Marketing 508
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How The Market Gets Interest Rate Predictions Wrong

South State Correspondent

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195
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Understanding US Market Returns in Presidential Election Years

TrustBank

Recently, many of our clients in Wealth Management & Advisory Services have been understandably curious about how this year’s elections might affect market returns. Putting aside the partisan noise, I decided to take a closer look at US market performance during presidential election years since 1980.

US 52
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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. We have the benefit of some experience and understanding what could have better served us in the face of this pandemic. The $200B question.

US 522
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Salesforce Marketing Cloud: Introduction to Email Studio 102

Perficient

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists. We have covered: Content creation. Subscriber behavior.

Marketing 322
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JP Morgan Chase admits to US market manipulation and agrees to pay $920m

TheGuardian

‘Spoofing’ practice illegally affected futures and metals market Landmark settlement lifts regulatory shadow over bank JP Morgan Chase has agreed to pay more than $920m and admitted to wrongdoing to settle federal US market manipulation investigations into its trading of metals futures and Treasury securities, the US authorities said on Tuesday.

US 106
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Apple Is First US Company To Reach $1.5T Market Cap

PYMNTS

trillion market capitalization, 9to5Mac reported. . Last week, Apple inched closer to the all-time high market cap when its stock sold at $326 a share. In 2018 , Ives, a software and technology analyst at Wedbush Securities in Los Angeles, said Apple was on its way to set a U.S. company to reach a $1.52

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