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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. The American Customer Satisfaction Index’s recent COVID-19 special retail study showed satisfaction declines across 75% of the retail companies. So what went wrong in this pandemic?

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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

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Study Says Online Holiday Sales Could Top $200B In COVID-19 Era

PYMNTS

Online retailers should get ready to ring up record eCommerce sales this holiday season. That’s according to a new study issued through Adobe Analytics predicting that “online holiday season spending will reach $189 billion, representing 33 percent growth year-over-year,” according to a Wednesday (Oct. 28) news release.

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Study Finds New Store Openings Lead To Boost In Online Traffic

PYMNTS

A report has found that opening a new brick-and-mortar location can cause a significant boost in a retailer’s online traffic. According to a recent ICSC study, “ The Halo Effect: How Bricks Impact Clicks ,” when retailers invest in brick-and-mortar stores, their online presence grows.

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New Study Suggests Online Lenders Target Vulnerable Consumers

PYMNTS

The Federal Reserve Bank of Cleveland issued new research on the online lending market showing that borrowers end up in more debt than consumers who don’t utilize this method of borrowing. The researchers used data from TransUnion for the study, pinpointing 90,000 borrowers who took out online loans from 2007 to 2012.

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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

When it comes to the ramifications for the retail industry, a Deloitte study found that 56 cents of every dollar spent in retail stores today is influenced by digital interactions. As such, it would behoove retailers to invest wisely in incorporating social media strategies into their overall marketing campaigns. spending combined.

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Five Key Takeaways From PYMNTS’ BNPL Study

PYMNTS

With providers such as Bill Me Later / PayPal Credit, Afterpay, Affirm, Klarna and FuturePay all vying for a larger slice of the BNPL pie, as well as further availability through retailers online and in-store, it's no wonder why this payment choice is on the rise. Here are five key BNPL takeaways from the report. BNPL Is Not a Last Resort.

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