Remove Marketing Remove New York Remove User Experience Remove UX
article thumbnail

ContentSquare Marrying Acquisition, Conversion

PYMNTS

Catching the customer’s eye in the hopes of drawing them onto a retail site where they will hopefully be inspired to buy something (or at least look at an ad that will later impel them to buy something) has been a hallmark of digital marketing since the first moment there was a digital space in which to market. So what is their secret?

article thumbnail

AdoreMe: Giving Lingerie A High Tech Touch

PYMNTS

Lucaciu is the chief technology officer of Adore Me , an eCommerce and brick-and-mortar retailer that has adjusted to disruptive changes in its market, including the bankruptcy of the parent company of Victoria’s Secret. 9 on Crain’s New York’s Fast 50 list of the fastest-growing companies in New York, and has ranked three times on the Inc.

UX 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fintech with The Jetsons at FinovateFall 2016

Fintech Labs Insights

Next month at FinovateFall in New York, we’re going to see some things that, compared to 2007, seem like the way the Jetsons would manage their finances. With tech companies such as Uber and Venmo setting a higher bar for user experience, consumer expectations have also evolved.

Fintech 12
article thumbnail

We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype. Use pre-launch marketing to build both trust and hype. WHY ARE THEy SUCCESSFUL?

Tools 78
article thumbnail

Lessons From The Failed Chatbot Revolution — And 5 Industries Where The Tech Is Making A Comeback

CB Insights

Crafting a simple UX for a personal finance app is a tall order. There are multiple inputs to juggle — bank accounts, credit cards, bills — and complex data that needs to be communicated in a user-friendly way. One issue for many e-commerce retailers is that user experience challenges can make online shopping a frustrating experience.