Mall Now A Four-Letter Word For Some Operators?
PYMNTS
JANUARY 12, 2018
The Wall Street Journal reports that the “four-letter” word has been getting the boot from … mall operators. Said one marketing professional involved in a handful of the name changes, some words are anathema, such as pavilion and galleria, which are words that have mall-ish connotations. Call them something else, then, it seems.
Let's personalize your content