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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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Identity As A Service To The Rescue

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Social media platforms are infested with phonies, and not just your best friend’s irritating co-worker (although he totally is). This is about the fact that fake identities comprise 25 percent of new social media accounts created every day, and that 53 percent of all social media logins are fraudulent , according to a recent study.

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TRENDING: How Credit Unions Give Digital The Personal Touch

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A study from the Cuna Mutual Group found that CU membership has increased 3.5 More diverse communities are being served by CUs than ever before, with the state of Michigan recently approving the nation’s first LGBTQ-focused CU, Superbia Credit Union. Deep Dive: How CUs Leverage Social Media. About the Tracker.

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Big Tech Compliance Tracker: EU Prepares To Propose New Big Tech Regulations; Turkey Fines Big Tech Platforms $1.18M

PYMNTS

The European Commission has rolled out high-profile probes into firms such as Google, Apple, Facebook and Amazon over worries that their market supremacy is negatively impacting competition. million) penalty for not following a new social media law, Reuters reported, citing Omer Fatih Sayan, the deputy transport and infrastructure minister.

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Lexus Gains A Partner In Online Reputation Management

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With thousands of customer interactions happening each day, we need a solution for our dealerships that is of the highest quality, personal and cost-effective,” said David Telfer , national manager of digital marketing at Lexus, in the announcement.

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China’s Recommerce Market Heats Up

PYMNTS

The recommerce trend is sweeping not just the nation, but perhaps the world. Venture capitalists are funding new entrants to the field, and features like authenticity guarantees, postings to social media, the use of data and post-sale services could propel the industry forward, according to a new report from Fung Global Retail & Tech.

Marketing 100