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Poor User Experience Can Be Subscription Commerce Deal-Breaker

PYMNTS

In the second quarter of this year, seven existing merchants dropped out and four joined the subscription market. The market saw more fluctuation earlier in 2018, though. It might make sense for players in a crowded market to try to differentiate themselves and improve performance. percent of millennials planning on the same.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Makeup marketplaces like NakedPoppy, for one, are using AI-enabled personalization tools to match their customers to the right products, simplifying the user experience. In other markets, the rise of marketplaces is giving old organizations new perspective. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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5 Considerations When Seeking a Financial Advisor

Perficient

However, those not in the wealthy or close to retirement-age categories – i.e., Gen Z-ers, millennials, and low to mid-income individuals – could greatly benefit from a financial advisor’s assistance, and financial advisors can stand to profit by diversifying their business books, as well. population.

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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. What does your brand portray to the market?

Industry 294
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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. More than ever – millennials seek customized experiences without a corresponding increase in prices. They are tech savvy, mobile and social.

Marketing 156
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India’s Millennials Dial Up Mobile Shopping

PYMNTS

According to eMarketer , it’s expected that younger generations in India will help drive the number of smartphone users in the country to 267.1 A recent survey of adult smartphone owners under 35 in India, conducted by digital marketing firm Regalix , revealed that 83 percent respondents had used their mobile device to shop online.

Mobile 100