How Urban Outfitters Was A Q1 Sleeper Success Story
PYMNTS
MAY 23, 2016
About a year ago, Urban Outfitters announced that it was shifting its marketing efforts away from pursuing teenage, collegiate and post-collegiate shoppers — and instead pursuing their “older sister and cool aunts” (aka the people with money to spend). But it was a drum Urban Outfitters was playing post-successful earnings run.
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