Remove Marketing Remove Millennials Remove Online Remove Survey
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Beauty Market Ruled By Female Millennials

PYMNTS

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics.

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Survey: COVID-19’s Financial Effect on Millennials

MyBankTracker

The COVID-19 pandemic has added to the money challenges faced by millennials in particular. Millennials are old enough to have financial responsibilities without having had much time to build financial stability. MyBankTracker surveyed 1,001 people aged from 25 to 34 to see how much of a budget setback the pandemic recession has been.

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NEW DATA: How Bridge Millennials Are Upending The $400 Billion Apparel And Accessories Market

PYMNTS

This lower figure, plus the drive to digitize the market, is making the clothing industry increasingly competitive, with retailers clamoring to attract and maintain shoppers’ loyalty. And it’s easy to see why, as they are inheriting and embracing the apparel market. 25 percent of bridge millennials that buy online prefer Amazon.

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Black Friday Data: Amazon Tightens Digital-First Market Share Grip

PYMNTS

Amazon’s grip on the online shopping industry appears to be tightening. A new survey of Black Friday shoppers from PYMNTS showed the Seattle retailing giant dominated its rivals in the traditional post-Thanksgiving holiday season kickoff. That dropped to 44.4 It even dropped from Q2 2019 (46.6 percent, Costco at 10.5

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Survey: Quarter Of Americans Open To Banking With Big Tech

PYMNTS

Despite the surge in mobile payments and online banking , no one is predicting the disappearance of traditional banks and their brick-and-mortar branches. . A PYMNTS survey of 3,000 U.S. The rate rises to 60 percent among bridge millennials, those between the ages of 30 and 40. .

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AI-Powered Visual Shopping Experiences For Millennials, Gen Z

PYMNTS

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. A survey conducted last year found that 62 percent of millennials prefer visual search over other search methods.

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What Post-Millennials Like

PYMNTS

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. Some call them Generation Z, some call them post-millennials.