Frugal Consumers Buying More Off-Brand, Off-Price Products
PYMNTS
JULY 18, 2016
Heck, even dollar stores have been making a comeback of late, fueled in large part by those cost-conscious millennials. You can see this trend, too, in Amazon’s recent announcement that it is moving into the lucrative private-label food market. So, what’s going on here? Have consumers just suddenly become very cheap? billion in U.S.
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