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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Boston Market On Tapping AI To Combat Fraud And Meet Mobile Customers’ Needs

PYMNTS

The technology is also credited with helping them meet diners’ demands for seamless purchasing experiences as well as enabling them to battle fraud. . One restaurant that is working to incorporate AI into numerous parts of its operations is Boston Market , a Colorado-based fast-casual chain that has 330 locations in 37 states.

Boston 200
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How Alternative Lending Technology Stays Flexible For SMBs

PYMNTS

While this partnership model remains popular, market volatility has once again created a need to connect more SMBs to capital as quickly and efficiently as possible. This market climate may have also opened up the doors to another wave of SMB lending competition between traditional and alternative players. Flexible Technology.

Lending 289
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Aligning to disruption: Emerging trends in the user experience journey

Bobsguide

The fact that rapidly evolving technologies are changing the very nature and model of banking is now du jour. New competition, new technologies and changing customer expectations are driving the digital transformation for large established players in banking. To meet these evolving market and.

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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

Tools 251
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Partnering Helped Restaurants Meet Demands During Pandemic

PYMNTS

Business survival amid the global pandemic has been a challenge but some brands were able to leverage the situation by tapping technology and turning lemons into lemonade. Elote Mexican Kitchen and Oliva Italian Eatery, both in Texas, used the platform for online ordering and email marketing.

Meeting 134
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Arming SMBs With T&E Tech That Flexes With The Market

PYMNTS

Everybody wants to know what the future of corporate travel will look like in a post-pandemic market. Will businesses continue to rely on video conferencing, or will they flock back to the airport for in-person meetings? As the industry evolves, so must the technology that businesses use to book and pay for that travel.

Marketing 208