Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive. That leads to bad guesses.

Marketing Strategies 207

Marketing Strategies Millennials Payments Strategy 207

Perficient

FEBRUARY 10, 2021

PIM, as most of you readers might know, stands for product information management system. B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations.

Strategy 508

Strategy Management Marketing Strategies Online 508

PYMNTS

NOVEMBER 22, 2019

The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. It makes sense that many Western firms – retailers large and small among them – would desire entry into a market where hundreds of millions of users stand ready and able to click and buy.

Marketing 112

Marketing Course Branding Strategy 112

Long Lasting Ideas

APRIL 9, 2019

.” Our rapidly changing financial system triggers the same reaction from us. Continue reading Bank Marketing. at Bank Marketing Strategy + Ideas. Banking is in the midst of a Sam Cooke moment, with technology and competition driving the train. This decade, without question, is the high-water mark for.

Marketing 40

Marketing Marketing Strategies Training Strategy 40

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. But, the platforms you use and the content you share needs to be relevant to the markets that use them. Are you using tracking systems? Are you talking to humans?

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100

Marketing Survey Retail Data 100

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

PYMNTS

FEBRUARY 26, 2020

Qdoba Mexican Eats is launching its long-standing rewards program with a new platform, Paytronix Systems, the eatery announced this week in an emailed press release. Jill Adams, vice president of marketing with Qdoba, said the new options for customers, combined with efficiency for the company, made the endeavor a worthwhile one.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

Management 83

Management Marketing ATM Customer Experience 83

Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

Resources 236

Resources Marketing Strategies Strategy Community 236

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

DECEMBER 16, 2019

. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement. ” Collaboration is an important part of WEX’s market strategy. .

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

SEPTEMBER 17, 2020

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 per month after a $1 trial.

Video 259

Video Apple Google social media 259

PYMNTS

AUGUST 18, 2016

Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy.

Data 100

Data Trends Marketing Strategies Strategy 100

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

APRIL 12, 2017

has launched a series of self-serve amusement kiosks that allow consumers to win sneakers using USAT’s ePort Connect cashless payment systems. Sneaker Syndicate has deployed USAT ’s cashless payment technology on an amusement “Crane Game” as part of a marketing strategy for its retail location.

Technology 100

Technology Retail Marketing Strategies Marketing 100

PYMNTS

AUGUST 6, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMy spokesperson said.

Data 109

Data Marketing Strategies Software Online 109

PYMNTS

MAY 13, 2019

While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines. percent said they prefer to observe market trends before quickly unveiling their solutions.

Innovation 194

Innovation Innovation Strategies Strategy Trends 194

PYMNTS

DECEMBER 1, 2017

Earlier this year, consumers were able to use the service to shop the Melrose Trading Post , a Los Angeles flea market, from any location. People who take part in the livestream will be able to purchase gifts from the market with just a few taps. Local Selects enables people to shop a specific location from anywhere in the world.

Los Angeles 119

Los Angeles New York Marketing Strategies America 119

South State Correspondent

JUNE 22, 2023

In the last article, we covered the basics of EOS ( HERE ), the Entrepreneurial Operating System, and how some banks use it to improve productivity. EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. The process includes a marketing strategy.

Tools 195

Tools Meeting Leadership Management 195

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

PYMNTS

NOVEMBER 7, 2018

There are also, unfortunately, people who know these areas are not well-monitored and might game the system by deliberately taking food that they didn’t order. The Market For Restaurant Pickup Pods. Sperry’s pods are coming to market at a time when consumers are becoming more familiar with the concept.

System 151

System Meeting Marketing Strategies Online 151

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

APRIL 18, 2018

Keeping pace with that growth, said CEO and Co-Founder Michael Praeger , means having a ringmaster in place over various channels and their operations, from marketing functions to distribution.

Fraud 100

Fraud Leadership Marketing Strategies Analytics 100

The Financial Brand

OCTOBER 27, 2015

A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy.

Marketing Strategies 12

Marketing Strategies Strategy Marketing System 12

PYMNTS

MAY 31, 2019

In addition to focusing on the deployment of its platform, Crowdz said it will use the cash for marketing, sales and to grow its team. As a Google Cloud Platform Partner, Agosto helps enterprises deploy and manage Google Cloud products via technological training, migration services from legacy systems to the cloud and administrative support.

Capital 143

Capital Analytics Big Data Data 143

PYMNTS

JULY 23, 2019

The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

MARCH 1, 2019

Socure provides cloud-based fraud prevention and identity verification functionality to its business customers, and said in its announcement it plans to use the funding to focus on sales, marketing, research and customer support team expansion. growth trajectory, particularly in the healthcare and public sectors. Contrast Security.

Security 189

Security Capital Analytics Software 189

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 103

Analytics Resources Strategy Marketing Strategies 103

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Conservative bankers might dismiss social media. *Be Read more: [link].

Marketing 40

Marketing Millennials Community Bank social media 40

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. Call us at 1-866-883-8901 | Priority code: IBM Systems.

Innovation 96

Innovation Security Case Study Strategy 96

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Unattended Loyalty .

Retail 162

Retail social media Mobile User Experience 162

PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. David Weiss, president of YapStone , shared with PYMNTS some big misconceptions about market specialization.

Fintech 130

Fintech Marketing Strategy Payments 130

PYMNTS

MARCH 27, 2019

Highly praised though it is by the rich and the famous, the brand is not exactly well known for having the most accessible price tag on the market. To go along with the new design, Grayson shirts also have an entirely different sizing system that runs from 01 to 05. We’re doing it all,” McLoghlin noted.

Branding 100

Branding Marketing Strategies Retail Training 100

Tech and Finance

JUNE 8, 2017

Engle’s prior roles at Bank of America include the consumer bank’s chief technology officer, chief information officer of consumer technology and operations, and, most recently, chief information officer of Bank of America’s Global Banking and Markets businesses. Wandhöfer is active in several European regulatory bodies.

Virginia 46

Virginia Fintech Marketing Strategies America 46

The Financial Brand

MARCH 12, 2017

Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.

Marketing 31

Marketing System Marketing Strategies Strategy 31

The Emmerich Group

APRIL 15, 2013

Not unless you’ve created a franchisable system to help them duplicate your success. Here are the seven crucial elements of building a franchisable system in your own bank: 1. In the sales meeting, make sure every person is properly using the right system to get premium pricing. Sales and Marketing Tools. Hiring Right.

System 28

System Strategy Meeting Tools 28