Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

social media 76

social media Marketing Google Marketing Strategies 76

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

Trends 34

Trends Marketing Branding social media 34

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. Here are a few ways this resource could play a role. Send Local Communications.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

Long Lasting Ideas

SEPTEMBER 13, 2017

At BankMarketingCenter.com, we’re always on the lookout for how other segments of the economy – beyond the financial sector – market their products. Grab a plate and let’s talk about one of the hot trends in the restaurant business known as farm- to- table. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas.

Marketing 40

Marketing Marketing Strategies Strategy Trends 40

The Financial Brand

DECEMBER 9, 2018

Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

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Trends Marketing Branding Management 33

PYMNTS

JULY 15, 2020

They looked around them and saw their peers indulging in the current trend of spiked seltzers. The product and marketing plan were locked early in the year. She has also cultivated a mammoth social media audience with 17 million users in her Instagram following. They chose a word that has several meanings in Spanish.

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Los Angeles New York social media Retail 204

The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

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social media Strategy Branding Marketing 38

The Financial Brand

DECEMBER 9, 2018

Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year ahead. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Strategy Branding 33

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing.

Compliance 15

Compliance Survey Marketing social media 15

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. How to Start Influencer Marketing.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

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Compliance Marketing Report social media 15

PYMNTS

JANUARY 20, 2020

New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. The move has much more to do with the decline of handwriting, of course.

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Retail Millennials Cards social media 183

William Mills

AUGUST 30, 2018

Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO Benefits.

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Fintech social media Branding Marketing Strategies 41

PYMNTS

JANUARY 26, 2018

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

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Kentucky Las Vegas social media Branding 101

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Go to where millennials are and find out the trends that are popular among them.

Marketing 40

Marketing Millennials Community Bank social media 40

PYMNTS

MARCH 17, 2016

That’s a theory that many consumers appear to share, and they have taken to social media to call Zara out for what they suspect was little more than a marketing ploy attached to the not-actually-controversial (to most decent folks, anyway), corporately perceived “trend” of human acceptance.

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social media Branding Retail Marketing 100

Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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social media Community Tools Strategy 40

The Financial Brand

FEBRUARY 28, 2016

10 marketing trends that are changing financial services forever.

Trends 12

Trends Marketing social media Marketing Strategies 12

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what.

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Technology US Customer Experience Marketing 40

The Financial Brand

AUGUST 25, 2021

The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four ways to deliver a seamless brand experience.

Branding 37

Branding Banking Trends Analysis Trends 37

The Financial Brand

OCTOBER 28, 2021

The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers.

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Banking Trends Analysis Trends Branding 34

Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. From how to maximize current trends, to staying up to date on advancing ones. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. 2 Linkedin Tips.

social media 12

social media Tools Video Branding 12

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn.

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social media Tools Marketing Strategies Marketing 40

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Engaging Followers.

social media 42

social media Tools Marketing Strategies Marketing 42

Social Assurance

APRIL 4, 2016

And as marketers, we need to take note of that. For a generation raised on social media platforms, being able to talk about (and sometimes, talk to) their favorite places, brands, musicians is no longer such a far off notion, but one that is literally a click away. Commitment to local. Commitment to convenience. Problem solving.

Millennials 12

Millennials Marketing Strategies social media Cards 12

Social Assurance

MARCH 8, 2021

We all know that Instagram is one of the fastest-growing social channels and a heavily visual and storytelling medium. But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. Social Good Alignment.

Branding 15

Branding Strategy Community Study 15

William Mills

MAY 11, 2016

11:37 am William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, discuss major trends presented at this year’s Finovate and highlight key companies such as Malauzai Software, PayActiv and many more! What’s the market strategy? The account has a tie into social media and sharing.

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Video Mobile social media Analytics 40

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

CB Insights

OCTOBER 23, 2018

Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. Since then, Peltz has continued to push P&G to re-evaluate its R&D strategy, bring in more external talent, and focus on innovation. New CPG business strategies are on the rise. stake in P&G in Feb’17.

Branding 73

Branding Industry Retail Strategy 73

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. Marketing is headed by Stephanie Barrueto and Product Engineering by Linda Yang. Who is the target market? All large corporations need to raise money in the bond market. With GoodData can productize the data and more.

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Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

From robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms, technology is automating, personalizing, and speeding up every aspect of fashion. In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. No need to choose.

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Video Branding Company Strategy 78