PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Paid social is paid advertising on social media platforms. Artwork by Oatawa/Getty Images.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

JANUARY 20, 2020

New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. The chain had since expanded to some 260 or so retail locations. Total retail growth was 3.8

Retail 183

Retail Millennials Cards social media 183

PYMNTS

JULY 15, 2020

They looked around them and saw their peers indulging in the current trend of spiked seltzers. The product and marketing plan were locked early in the year. The original business model for Onda was to launch at retail. Any sales must be routed through a distributor and eventually a retailer.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

MARCH 17, 2016

When fast-fashion retailer Zara quietly released its “Ungendered” line earlier this month, it appeared that the company had its heart in the productive, progressive, right place. To take that hypothesis a cynical step further … perhaps the brand was counting on something like that happening (which, mind you, has not happened).

social media 100

social media Branding Retail Marketing 100

PYMNTS

JANUARY 26, 2018

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

Kentucky 101

Kentucky Las Vegas social media Branding 101

Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

social media 40

social media Community Tools Strategy 40