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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. Funnels Create Tactical Confusion.

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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

As a small business owner, you understand what it’s like to operate on lean profit margins and how vulnerable you can be to even a minor financial set back. Some tips include: Stay active on social media. Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. .

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products.

Lending 130
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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

“While it’s unclear yet if Papyrus’ e-commerce site and wholesale business will remain in operation, the business will be conducting liquidation sales at its stores.”. That will require, however, that such retailers learn to adopt relatively sophisticated digital and mobile marketing strategies.

Retail 183
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Facebook vs. Your Website

Social Assurance

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. With over 2.7B