Straight Outta Yale: Recent Grads Create New Beverage Product Line
PYMNTS
JULY 15, 2020
The product and marketing plan were locked early in the year. The original business model for Onda was to launch at retail. The plan was to use the summer for sampling in some of the summer hotspots like Montauk, New York and the beaches near Los Angeles, where some of the team members are now located post-graduation. “We
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