PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials.

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Mobile Marketing Survey Marketing Strategies 188

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

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Retail Millennials Marketing Strategies Strategy 170

PYMNTS

JANUARY 20, 2020

That’s understandable, given how viciously email, texting and other forms of digital and mobile communication have displaced actual writing — which, of course, would seem to reduce the need for actual stationery products. Millennials to the Rescue. The move has much more to do with the decline of handwriting, of course.

Retail 183

Retail Millennials Cards social media 183

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

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Marketing Millennials Community Bank social media 40

Social Assurance

APRIL 4, 2016

In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. At this point, millennials are still on the young side of adulthood.

Millennials 12

Millennials Marketing Strategies social media Cards 12

South State Correspondent

MAY 2, 2022

For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. Funnels Create Tactical Confusion.

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social media Management Marketing Resources 195

William Mills

MAY 11, 2016

As well as texting OTP to mobile phone when purchasing items. From Website: brandCrowder is a mobile, web-based “equity” crowdfunding platform. Then demo goes to mobile app where you can see investment ideas, recommendations, etc. Can connect to mobile device as well as desktop. What’s the market strategy?

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Video Mobile social media Analytics 40