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Banking’s CRM Conquerors

Gonzobanker

Lake Michigan Credit Union tackled the notorious “next best product” challenge by incorporating member data and overlaying organizational priorities. Lake Michigan calculated that just improving these two metrics has earned the CU millions of dollars with a three-year return of 157% on its investment.

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GonzoBanker Awards 2017

Gonzobanker

Credit Union Merger of the Year – Goes to Lake Michigan Credit Union and its CEO Sandy Jelinski for acquiring Florida-based community bank Encore. These ventures show credit unions are not standing still when it comes to technological disruption, and we hope much is learned from these early risk-taking efforts. THE TECHNOLOGY AWARDS.