Pandemic Accelerates Social Commerce; Gives Brands New Selling Option
PYMNTS
MAY 11, 2020
Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. Social media isn’t a game of one size fits all and nor is social commerce,” he says.
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