Bank Value: Here is a Better Way to Calculate and Manage
South State Correspondent
JANUARY 10, 2024
The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. If you know the cumulative lifetime value of each customer and each product, you are on the precipice of having one of the most profitable banks in the market.
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