Modular omni-channel marketing content: A game changer for personalization campaigns
Perficient
MARCH 22, 2021
By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. Experience Fragments are groups of rich, templated content that can be used across systems and channels.
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