PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. 16) that it has reached an agreement to manage Valero Energy ‘s fleet fuel card program, according to a press release. ” Collaboration is an important part of WEX’s market strategy. They’re learning how to partner with technology.”.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.

Fintech 189

Fintech Financial Technology Technology Industry 189

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership.

Analytics 189

Analytics Data Capital San Francisco 189

PYMNTS

MARCH 1, 2019

Linking financial institutions and corporates with its Banking-as-a-Service platform, ONPEX enables FIs to deploy cloud-based account and payment technology to digitize operations and enhance their cross-border corporate payment offerings. Also operating in the enterprise security space is Cequence Security, based in California.

Security 189

Security Capital Analytics Software 189

PYMNTS

JULY 17, 2019

The investment will be used to accelerate product development and engineering while also fueling global go-to market strategy and deployment, DUST Identity said in a press release. The company’s technology addresses growing vulnerabilities and security disruptions as global value chains become more digital and dynamic.

Security 101

Security Marketing Strategies blockchain Tools 101

FICO

APRIL 4, 2022

The Complexity of Offer Management Makes It an Optimization Problem. They can also accurately forecast the impact and results of marketing strategies and apply them to business decisions. . Businesses can identify the Next Best Actions to take by adopting this technology. How Can FICO Help Level Up Your Marketing?

Analytics 52

Analytics Marketing Strategies Strategy Marketing 52

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Chief Products Officer, ThreatMetrix. Armen Najarian. CMO, ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. We’ve also implemented incentive management capabilities to help consumers understand what offers are available and which provide the most value to them. Online Purchase Completion.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available.

Retail 162

Retail social media Mobile User Experience 162

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets.

Regulation 156

Regulation Innovation Fintech Marketing 156

PYMNTS

JANUARY 27, 2017

Spendesk provides physical and virtual card solutions for businesses to manage expenses and control employee spend, and its latest funding comes as the company prepares to launch a mobile app that enables employees to take receipts of their purchases and automatically upload that data onto the spend management platform. TripActions.

Fintech 100

Fintech Cards Mobile Capital 100

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Management Marketing Branding 31

PYMNTS

NOVEMBER 9, 2018

Its tool, Agile Insights, can be used for a range of use cases, the firm explained, including demand-planning for eCommerce companies or marketing strategies for consumer product firms. Working in the business management market is Scoro , an Estonia-based startup that just announced $5.2 million in Series A funding.

Software 158

Software North Carolina Capital San Francisco 158

FICO

MARCH 28, 2023

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. FICO has customers worldwide, and I am intent on increasing opportunities for women in technology and financial services. But it’s not enough to do this work at FICO alone.

Leadership 52

Leadership Software Community Florida 52

PYMNTS

JUNE 5, 2020

Open banking provides opportunities such as upgraded customer convenience and customized financial solutions that can help consumers access bank account details, send payments, manage their budgets and more. We need to manage risk appropriately, but open banking is a good thing,” Davies said.

Security 174

Security Fintech Data Fraud 174

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. In the Future Ready Marketing poll, although more bankers felt they had strong content than felt they had strong delivery, neither was felt to be strong by a majority.

Analytics 103

Analytics Resources Strategy Marketing Strategies 103

FICO

MAY 17, 2023

They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least. Which market trends matter – both in business and technology? Which direction?

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals. She is also an Independent Board Director at Voya.

Branding 60

Branding Leadership Software Marketing Strategies 60

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

Insights on Business

JULY 23, 2018

They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. In response to this scenario, highly-skilled talent is a key component of their action agenda, as digital technologies continue to reshape the sector.

Innovation 96

Innovation Security Case Study Strategy 96

PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies.

Google 183

Google Examples Innovation Apple 183

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. Sourcing, managing and making sense of all that consumer data, however, can prove challenging for many businesses.

Marketing 100

Marketing Data Innovation Retail 100

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. The company also works with solo practitioners and small firms in helping them better market their accounting practice.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

PYMNTS

SEPTEMBER 17, 2020

But it will also be a different console war than what we’ve seen before, partly because of pandemic-related production woes and the much greater than normal difficulty getting the latest and greatest gaming-console technology to the masses. The two companies are also pursuing different marketing strategies.

Video 259

Video Apple Google social media 259

Gonzobanker

JUNE 25, 2021

1 technology priority for 2021 – ranking it considerably higher, even, than boosting efficiency or increasing revenue generating opportunities. These tips can help executives manage – and keep – the people so critical to customer care. Technology. The cost, both direct and indirect, of attrition is high.

Customer Experience 95

Customer Experience Fraud Policies Training 95

PYMNTS

MARCH 8, 2017

“It’s very easy to underestimate the complexity of what’s required to scale a payments company, regardless of your go-to market strategy.”. Back then, even though PayPal was just beginning to gain traction and online banking was quite prevalent, the apartment rental market was still dominated by paper checks, Weiss explained.

Fintech 130

Fintech Marketing Strategy Payments 130

CFPB Monitor

JANUARY 29, 2020

Evans and Miller note that this carries with it the possibility of very significant consumer harm: “The growing prevalence of AI-based technologies and vast amounts of available consumer data raises the risk that technology could effectively turbocharge or automate bias.

Lending 130

Lending social media Compliance Regulation 130

Accenture

MAY 22, 2019

I am excited to have Tim O’Donnell join our Payments team as a managing director and draw on his insights in developing this blog. Digital-only banks, fintechs and bigtechs have the right mix of entrepreneurial ingenuity and technology capability to make irreversible inroads into corporate banking—including corporate payments.

Payments 150

Payments Customer Experience Survey Capital 150

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

Conference 195

Conference Marketing social media Data 195

PYMNTS

MARCH 19, 2018

Data helps companies understand customers and change their go-to-market strategies to meet their buying habits. Data needs protection , however, a key desire of consumers who may be wary and weary of aggressive marketing. Data, after all, is oil, akin to that black gold as in the digital economy, it keeps commerce flowing.

Analytics 124

Analytics Data Compliance Tools 124

PYMNTS

JULY 28, 2020

The key for institutions that want to build and manage loyalty programs in-house is to keep things simple, which means they should largely limit themselves to cash-based rewards systems, Cox said. Partnerships Can Provide Options. It’s just another dollar that was in their wallet.”. Credit unions will see more participation.”.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

William Mills

SEPTEMBER 24, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

Tech and Finance

JUNE 8, 2017

In this position, Engle will lead the company’s Client Technology Solutions group, which provides critical technology platforms and applications. She will be responsible for setting the strategic direction and execution of the firm’s technology agenda. In her spare time, she mentors FinTech start-ups in London and the U.S.,

Virginia 46

Virginia Fintech Marketing Strategies America 46

Long Lasting Ideas

AUGUST 7, 2014

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. Write the First Draft – Present to appropriate management for review. 8 Steps to Create Your Social Media Policy.

social media 69

social media Policies How To Handbook 69

Social Assurance

NOVEMBER 19, 2021

.” -Jaime Faulker, Social Assurance Client Growth Manager. A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29