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Market your community bank with first-party data

Independent Banker

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. The South Bend, Ind.-based

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer. Best practice institutions are not managing the digital shift in a reactive fashion.

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GonzoBanker Awards 2017

Gonzobanker

Endless CRM and data management projects that shook our foundations and gutted our PMOs. The checking account also lets its banking customers track their sustainability score by monitoring where they spend money and checking it against a sustainability monitoring and scoring system that Aspiration created.” Payments chaos.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

“The fundamental goal of marketing is to invest $100 and then generate $1000 worth of revenue. Marketing has traditionally struggled with how to measure and track that investment. Marketing technology goes beyond an operational element. CRM and relationship management. Content management. Content marketing.

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FinovateSpring 2015 Sneak Peek: Part 8

Fintech Labs Insights

Sneak Peek Part 4: Currency Cloud, Dream Payments, Hip Pocket, INETCO Systems, LoanNow, WealthForge, and Yodlee. Sneak Peek Part 6: Credit Sesame, Hip Pocket, itBit, Kofax, Mitek, NAMU Systems, Persistent Systems. Sneak Peek: Aurora Financial Systems and Mistral Mobile. Why it’s great. Founded: 2015. Founded: 2011.