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AI Takes The Measure Of Fashion Retailing

PYMNTS

Iconic Vogue magazine editor Diana Vreeland once said, “Fashion is part of the daily air and it changes all the time.” Artificial intelligence (AI) is now one of the tools at the retailer’s disposal to keep pace with those changes. “It For retailers the concept of taxonomy — naming and classifying items — has been transformed by AI.

Retail 165
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More Than Pretty Pictures: The Rise Of Visual Commerce Boosts Retail

PYMNTS

For fans of retail or marketing history — or just fans of how people communicated in the past — reading old magazine and newspaper advertisement from, say, before the 1960s can be fun and illuminating. Already, retailers, telecoms and others are mapping out that 5G AR future (and beyond). The Rise Of AR.

Retail 169
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Good Housekeeping Revitalizes Content Marketing

PYMNTS

One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago.

Marketing 101
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Apple Ups its Bets on Streamed Content and Subscription Retail

PYMNTS

Magazine Subscriptions. During the Monday event, Apple also said it would offer a more muscular online news subscription service — one that not only includes newspapers but some 300 magazines and costs $9.99 The service reportedly also will offer recommendations for other news stories based on the magazines being read by subscribers.

Apple 100
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More Than Pretty Pictures: The Rise of Visual Commerce Boosts Retail

PYMNTS

For fans of retail or marketing history — or just fans of how people communicated in the past — reading old magazine and newspaper advertisement from, say, before the 1960s can be fun and illuminating. Already, retailers, telecoms and others are mapping out that 5G-augmeneted reality future (and beyond).

Retail 100
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Vans Skates Into LA With Community-Driven Concept

PYMNTS

The brand is well-known for using its community of skateboarders for design ideas and marketing. store opening signifies a new Vans chapter as we continue our mission and commitment to being community- and experience-focused,” said Carly Gomez, VP of marketing, Americas at Vans. Our downtown L.A. “Downtown L.A.

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

PYMNTS

To help improve the retail shopping and shipping experience, virtual reality (VR) and augmented reality (AR) is catching on with big-box retailers in the U.S. AR could be on the cusp of having its moment, as a large brick-and-mortar retailer has fresh plans to appeal to shoppers willing to test out the technology.