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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Ways healthcare marketing teams can build resiliency and strengthen patient trust.

Marketing 309
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On Tweeting with Patti Husic, an ICBA Social Media Influencer

Independent Banker

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. Ann Chen ( ann.chen@icba.org ) is ICBA’s director, social media engagement.

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Libra Association New General Counsel Is Former US Treasury Exec

PYMNTS

has been named general counsel to the Libra Association , a Geneva-based group founded by Facebook to launch the social media company’s digital currency, the organization announced Tuesday (May 19). Kennedy and late Supreme Court Justice Lewis F. He also headed financial crime compliance for Merrill Lynch.

US 227
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5 Ways to Enhance Trade Show Attendance through Social Media

William Mills

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It only wants us to buy.

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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195
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Silicon Valley Bank Failure – Lessons in Interest Rate Risk Management

South State Correspondent

The abrupt collapse of Silicon Valley Bank (SVB) is a stunning example of bank leadership not understanding interest rate risk, running into trouble with an inverted yield curve, and ignoring the impact of a severe monetary correction on long-duration assets. The bank’s available-for-sale (AFS) portfolio was $26.1B

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Acting Director Uejio asks for report highlighting companies with poor track record in responding to consumer complaints

CFPB Monitor

Uejio’s statement to CEEA follows the publication of his statements to the Bureau’s Division of Supervision, Enforcement, and Fair Lending and Division of Research, Markets, and Regulations. Expand the Bureau’s social media presence.

Company 148