Perficient
SEPTEMBER 9, 2020
Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? It’s difficult to meet the expectations of a B2B buyer without all the right technologies and systems supporting the experience. Do you really know and understand your customers?
South State Correspondent
JUNE 22, 2023
In the last article, we covered the basics of EOS ( HERE ), the Entrepreneurial Operating System, and how some banks use it to improve productivity. EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. The process includes a marketing strategy.
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Abrigo
OCTOBER 4, 2016
As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.
PYMNTS
APRIL 18, 2018
As a business, Praeger said, the startup has multiple distribution channels to manage, including direct sales in various vertical markets, sales of its accounts payable automation product, partnerships with different accounting systems, partnerships with resellers and, since last year, distribution through a formal bank channel with Mastercard.
Abrigo
OCTOBER 20, 2016
As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.
Gonzobanker
JANUARY 29, 2018
According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. In the Future Ready Marketing poll, although more bankers felt they had strong content than felt they had strong delivery, neither was felt to be strong by a majority.
Gonzobanker
JULY 28, 2015
“No, you have to use your transaction and interaction systems to capture the right data points, and then analyze that data to make judgments and assumptions about your member base.” Those dimensions were: 1) operational excellence, 2) product leadership, and 3) customer intimacy. ” he inquired.
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