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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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Interest rate risk management in a rising rate environment

Abrigo

You might also like this video on managing interest rate risk. Takeaway 3 Diving deeper into depositor pricing and evaluating loan pricing to ensure compensation for the risk are among strategies to manage interest rate risk. Stay up to date with Abrigo advisors' ideas for managing interest rate risk.

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Will Bank Wealth Managers Miss the Golden Opportunity?

Gonzobanker

New approaches to talent and technology are needed to address changes in the wealth management business model. Wealth management and trust clients are some of the most lasting and profitable relationships a bank can attract, but the banking industry is simply missing the opportunity to realize these businesses’ vast strategic potential.

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Strategy Requires Leadership and Consistency

Alex Jimenez

As a member of a corporate strategy team, we all put long hours getting all the strategic plans together, presenting them, and finally getting agreement. True strategy bases the plan on data and requires leadership to execute. We competed in the same market with each group. We were determined to research the market.

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A Guide to Fortify Your Institution Against Senior-Level Embezzlement Risks

Perficient

Background On October 19 th , 2023, the Office of the Comptroller of the Currency (OCC) published an article highlighting new enforcement actions and clarifying explicit rules regarding misconduct, particularly as it relates to financial abuse by senior-level management. Ensure checks and balances are present in all transactions.

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Walmart Amazon Whole Paycheck Tracker: Logistics Upgrades, New Leadership

PYMNTS

He said Amazon’s roughly 40 percent market share of eCommerce isn’t nearly as impressive as it sounds given that most retailers’ efforts are omnichannel these days. At a tech conference this week, Carney said Amazon accounts for a scant 4 percent of retail in the U.S. and less than 1 percent globally.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?

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