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PayPal Hires New Chief Marketing Officer

PYMNTS

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. I was an early convert to PayPal’s vision of fast, secure online payments. Johnson brings a vast knowledge of marketing to her position.

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The Importance of Managing Core Deposits 

Abrigo

“I don’t think there’s any more important topic at this time in our recovery in the economy and the state of community financial institution management,” said Dave Koch, Managing Director of Advisory Services at Abrigo on the topic of core deposits. Deposits are a thing that we have coveted for a while and became quite easy.

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Expedia Leadership Changes Show Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. More and more, OTAs [online travel agencies] are moving into that group opportunity,” said Colin Smyth, head of travel at Flywire, in a PYMNTS interview. One example of that?

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Expedia Leadership Shakeup Shows Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. More and more, OTAs [online travel agencies] are moving into that group opportunity,” said Colin Smyth, head of travel at Flywire, in a PYMNTS interview. One example of that?

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Fortunately, most societies today don’t legally bar women from partaking in these tasks, but the ancient history of shutting doors on women seeking greater financial control has left an undeniable gender gap in the world of financial services and a lingering, detrimental attitude that money management is a man’s job. households.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. The public laughed. Yes, the NFL.

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How to prepare for FedNow: 5 Steps for your financial institution

Abrigo

Takeaway 1 Implementing the FedNow Service can help reduce interbank obligations, expand market reach, and enhance customer experiences. Essential components for connection include: Front-end services: Provide customers with online or app-based options to send and receive payments.

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