Leadership Management Marketing Strategies Strategy 
Perficient
SEPTEMBER 9, 2020
Some may do onboarding to encourage existing customers to use a new platform, but it requires more investment and strategy than just that. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? What Makes Digital Commerce Different?
Abrigo
OCTOBER 4, 2016
As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy.
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FICO
MARCH 28, 2023
At our annual FICO World event, we host Women in Leadership seminars and forums. We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. We discussed the importance of the coaching approach of “leadership starts with self”. Join us there!
Gonzobanker
OCTOBER 26, 2021
Whatever the good intentions of these new mandates, any new compliance orders require resources, change management, and an understanding of the unintended risks that could arise. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution. Get the story straight.
PYMNTS
MAY 15, 2018
Edison Partners Managing Partner Chris Sugden said, “ Billtrust Founder and CEO Flint Lane was a visionary in 2001, continues to be the leading innovator in B2B billing payments, and pioneered payment cycle management today. “I look forward to many more years working in close partnership with the team at Edison.”
Bobsguide
APRIL 4, 2022
Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals. I’m delighted to welcome Lynne on board.”.
Gonzobanker
JANUARY 29, 2018
I received a “personalized” email last week titled 5 Savings Strategies for Your Down Payment. Strategy #5 on the list was: “You may need to make more money.” According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready.
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