Music Crafts New Melodies For Retail Innovation
PYMNTS
JANUARY 24, 2020
The report quoted Jeff Marsilio, the NBA’s senior vice president of new media distribution, as saying, “The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly.” The NBA exec said the tracks will also be on the organization’s website, on its app and featured on social media game highlights.
Let's personalize your content