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Build your community bank’s brand with swag

Independent Banker

From apparel to electronics, backpacks and magnets, these items, emblazoned with company logos, mottos, URLs and social media handles, form part of a $17 billion industry, all with the sole purpose of drumming up better business. billion-asset CBI Bank & Trust in Muscatine, Iowa. agrees that quality products are key.

Branding 167
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The community bank’s complete guide to building trust

Independent Banker

If you want to develop trust on social media, you need to be there when your customers need you.”. Use social media to build trust. manages the community bank’s presence across platforms like Facebook, Instagram, LinkedIn and Twitter. Here are her tips for building trust on social media: 1.

Community 139
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A Step Ahead

Independent Banker

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker.

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Market your community bank with first-party data

Independent Banker

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We They should also conduct risk assessments and put protections in place to manage risks. There could be other factors at play beyond the technical.

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How Being Raised by a Banker Shaped My Education

Social Assurance

My dad has spent his career working at several banks throughout Iowa and Nebraska. While I now live in Lincoln and attend the University of Nebraska – Lincoln, I initially heard about Social Assurance because the community bank my dad works for is actually a Social Assurance customer. Now a Bank Marketer.

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32 Corporate Innovation Labs In Retail

CB Insights

Key People: Anthony Gregorio, Innovation Lab Senior Manager; Prat Vemana, VP Online; Albert Vita, Director of Strategy Insights. The focus here is on using data and analytics to create “intelligent retail software” that will help optimize inventory and revenue management. Founded: 2015. Tesco — Tesco Labs.